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Quick Summary (What You Need to Know)
Email Schedule (For Awareness)
Quick Summary (What You Need to Know)
Promotion: Join Fee Waived
Valid: March 1–31, 2026
Who: Select past members (see eligibility below)
Code: MBR-AM0326-J
Available at: All YMCA of Silicon Valley locations except Centennial Recreation
Center (Morgan Hill)
Who Qualifies?
This offer is ONLY for:
- Past members who terminated their membership between December 1,2024 – November 30, 2025, and received the promotional email
-
Or any past member that walks into the branch and staff can verify in the system that they are a past member (at any time)
What Is the Offer?
✔ Join during March 1–31
✔ Join Fee is waived
✔ Membership dues begin as normal
✔ Financial Assistance applicants are eligible (process as usual)
How to Process the Offer
When a qualifying former member wants to rejoin:
1. Confirm past membership in the system
2. Apply marketing code: MBR-AM0326-J
3. Complete membership as usual
Offer may be redeemed:
- Online
- In branch with staff support
Email Schedule (For Awareness)
Target group will receive:
- Email 1: March 2 at 6 pm (Resent to non-openers: March 10)
- Email 2: March 17 at 6 pm (Resent to non-openers: March 23)
You may see increased inquiries after these dates.
Talking Points for Staff
If a former member comes in:
"Great, welcome back in, when were you a member with us?"
Focus on:
- What’s new at the branch
- Improvements since they left
- Programs that match their interests
Goal of the Campaign
- Win back previous members
- Re-engage past households
- Generate incremental membership revenue
This is a twice-annual recurring promotion conducted in March and
October.
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